Leading global marketing technology company, Tapad, adopts The Trade Desk’s streamlined cookie ID into its identity resolution solutions to increase global cookie coverage across the…
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Watch how Digital Advertisers can Create More Profitable Campaigns Free from Ad Crime The digital advertising ecosystem is broken. Ad crime runs rampant with bots and scam artists…
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TransUnion and Tru Optik Partner to Enhance OTT Audience Targeting and Measurement Solutions Over-the-top (OTT) content providers that deliver media streaming as a standalone product…
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Growth of Simpli.fi's Programmatic OTT/CTV Business is Driven by Company's Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, the programmatic…
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Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data…
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Creative in-housing engine promises to hit performance benchmarks within 45 days PadSquad, the creative in-housing company, announced its new 45-day guarantee for creative production…
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Partnership to Help Advertisers Reach Hispanic-American Consumer Market Amobee, a global digital advertising technology company, announced an agreement with Univision Communications…
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Leading content technology platform deepens investment in attribution to help marketers better measure and optimize their content ROI Measurement, distribution and optimization for…
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Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity platform for powering exceptional…
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Invoca, an AI-powered call tracking and analytics company, announced that it has been recognized as the Best Call Analytics Platform in the 2019 Marketing Technology Awards. In the…
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