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For decades, sales has been as much art as science. The best salespeople relied on intuition, persistence, and relationship-building, while technology offered little more than

The “95:5 rule” has been everywhere in B2B marketing conversations in recent years. Forrester even updated it to the “85:15 Variable.” But here’s the truth:

Go-to-market (GTM) leaders have a problem. They’re pouring money into an AI-based strategy – but so far, they have little to show for it. The

The sales landscape has changed dramatically within the last ten years. From face-to-face meetings and

“Most salespeople don’t become fully productive until 12 to 15 months after they start.” This

This simple truth is changing the way we think about pipelines, performance, and buyer psychology

Logic has been at the core of SalesTech and AI for a long time. This

Traditional B2B sales has long been a domain defined by the spoken word and static

The B2B sales landscape has evolved. Buyers now spend less time engaging with sales reps

Acquisition expands Redwood’s optimization expertise, commercial solution design, procurement strength and vertical depth in spirits & consumer packaged goods Redwood Logistics (Redwood), one of North America’s leading modern fourth-party logistics (4PL) providers, announced the acquisition of Stridas, a Cincinnati-based managed transportation

Bitget, the world’s largest Universal Exchange (UEX), announced a strategic partnership with B2C2, a global leader in institutional digital asset trading. The collaboration brings B2C2’s deep, reliable liquidity and execution capabilities to Bitget’s institutional ecosystem. B2C2, founded in 2015 and

Amanda brings global marketing leadership experience from Vodafone, Oracle and Cisco to advise on enterprise go-to-market strategy MediaMint, an Agentic Growth Services company, announced the appointment of Amanda St L. Jobbins as Board Advisor. In this role, Amanda will provide




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