Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns Broadsign, the leading…
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Customers Achieve 42% Increase in Click-Throughs and 54% Lower Cost per Lead Dun & Bradstreet has announced that it has launched the Lattice Campaigns App for LinkedIn. The new…
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Developed by New AI Marketing Lab and Creative Labs Units, Snippet Ads Are Hyper-Relevant Ads That Deliver 2.5x to 3x Higher Click-Through Rates vs. Static Banners. RTB House, a global…
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Socialbakers’ Paid Analytics Helps Brands Gain Complete Control of Their Ads Budget Through Accurate Analysis, Stronger Data Security and Transparent Collaboration with Agency Teams…
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Increasing Monetization Options for Developers & Measurement Options for Advertisers AdColony, the mobile performance marketplace, is pleased to announce it has publicly released…
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Ad Tech startup tribeOS co-founder Matt Gallant releases proprietary online tool that instantly reveals the damage ad fraud causes in real time Digital ad fraud is the second most…
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Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times  Adslot Media announced that a recent campaign…
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Company Debuts Industry-First Companion Ad Solution at OAAA Geopath Conference Quorum’s new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad…
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PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index…
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Advertisers are eager to sort out new ways to grab limited user attention in this fragmented modern media landscape with Playable Ads. Nowadays, the scale of mobile advertising never…
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