SalesTech Star - SalesTech Star

With over 70% of the Association’s 200 Members voting in the first Regional Board elections, the IAB SEA+India has announced its 2019 Board representatives. With bold expansion…
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AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the…
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Invoca, an AI-powered call tracking and analytics company, announced that it has been recognized as the Best Call Analytics Platform in the 2019 Marketing Technology Awards. In the…
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Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution…
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New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in Samba TV, the emerging leader in global TV analytics, announced a partnership with Twitter to measure…
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Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make…
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Publisher Trust is the #1 Driver of Email Newsletter Readership; Publisher Trust Translates to Advertiser Trust to Drive Click-Thrus At a time when fake news is on everyone's mind,…
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B2B CMOs can automatically run thousands of campaigns -- and crush demand gen numbers -- without human interference Metadata.io, announced new breakthroughs in Account-based…
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People.ai, creators of the only Revenue Intelligence System powered by AI, announced Godfrey Sullivan has joined its board of directors. As the former CEO of Splunk, Inc., Sullivan…
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With the growth of mobile commerce and direct-to-consumer brands, Appreciate analyzed their 2018 holiday e-commerce app user acquisition campaigns and found that more creative on more…
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