TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest…
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New partnership will generate insights on the importance of accurate cross-platform measurement Comscore, a trusted currency for planning, transacting and evaluating media across…
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Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 US election cycle is expected to be the most expensive in history with an…
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Ad Platform Known for Powering OTT Advertising for Station Groups Integrates Data from 11 Million Smart TVs to Deliver the First Local TV Market Solution at National Scale MadHive,…
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Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the acquisition of Omny Studio, the creators of the world’s most advanced…
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Giving Advertisers the Power to Leverage Station Data to Reach Digital Audiences At Scale Nexstar Digital, a wholly-owned subsidiary of Nexstar Media Group, Inc., is pleased to…
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Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders…
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Solution simplifies the complexity caused by today's fragmented viewership; taps into AI capabilities within VAST tags Extreme Reach (ER) announced the launch of AdBridge for…
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Hoodoo Digital, a provider of Adobe Experience Manager, Adobe’s experience management and delivery offering, has recently become a Silver partner in the Adobe Solution Partner Program.…
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The Expansion Gives Companies the Ability to Provide Powerful, Personalized Experiences for Their Customers Zendesk, Inc. announced expansion to Zendesk Sunshine, its open and…
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