Economic downturn is a reality many businesses are facing and marketing agencies are no exception. With businesses trimming budgets and prioritizing must-have tools and services,
451 Research identifies two kinds of businesses: the Digitally Driven, which are constantly innovating with technology to retain their competitive edge, and the Digitally Delayed,
2022 was a year of economic turbulence, massive layoffs, and tightened enterprise budgets across every industry. As we look ahead to 2023, none of these
In the early months of a new year, businesses often experience a decline in sales. Why? The obvious reason is everyone blew out their budgets
Unifying sales and marketing data is crucial for organizations to achieve a complete and accurate
*The primary author of this piece is Vaishnavi Vaidya ____ Who wouldn’t aspire to boost
*The primary author of this piece is Vaishnavi Vaidya For a sales rep, there is
In recent years, the business landscape has witnessed a constant influx of emerging trends and
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