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Forrester announced the appointment of Nate Swan as chief sales officer, effective January 3, 2023. A veteran technology sales leader, Swan has expertise in building and scaling organizations to drive revenue growth. At Forrester, he will use his expertise in

Most companies have loyalty programs that drive sales and reward loyal customers. However, many of these companies miss the mark because they drive customers to third parties like credit cards when it comes time to make purchases. By using third
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