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“It’s the economy, stupid” as James Carville famously focused on for Bill Clinton’s campaign in 1992. It’s the last few months of 2023, and it’s

With August barely in the rear-view, it’s easy to forget that the holiday shopping season is fast approaching. Retail brands are gearing up to captivate

Just like the Internet and smartphones transformed sales, artificial intelligence (AI) is poised to change everything. Whether or not you’ve historically been an early adopter,

Artificial Intelligence (AI) is increasingly becoming a cornerstone in the sales industry, offering capabilities that

Gamification, the practice of introducing game-like features into non-gaming environments, has gained significant traction across

Introduction In the intricate world of sales and marketing, understanding buyer intent signals is akin

Gone are the days when sales calls were dry and mundane. Today, salespeople need innovative

Customer Lifetime Value (CLV) and Customer Lifetime Revenue (CLR) are two indicators that are particularly

B2C sales techniques have consistently evolved, reshaping consumer expectations and buying behaviors. This evolution presents

Global sports platform taps Rokt for its relevance engine to drive engagement and revenue across its ecommerce sites Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, announced a

The move positions US leadership for the next era of AI-driven marketing Incubeta, a global leader in digital marketing, announced the appointment of Amy Crowther as President, Americas, formally initiating the leadership transition that will position her to become the

MARTAC Names Tony Smeraglinolo CEO as Company Enters Next Phase of Growth Maritime Tactical Systems, Inc. (MARTAC) announced that Tony Smeraglinolo has been appointed Chief Executive Officer as the company enters a significant next phase of growth marked by rising




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