It’s that time of year when holidays are just around the corner, and deal days are popping up left and right. With 43% completing at
For decades, sales has been as much art as science. The best salespeople relied on intuition, persistence, and relationship-building, while technology offered little more than
The “95:5 rule” has been everywhere in B2B marketing conversations in recent years. Forrester even updated it to the “85:15 Variable.” But here’s the truth:
Go-to-market (GTM) leaders have a problem. They’re pouring money into an AI-based strategy – but so far, they have little to show for it. The
This simple truth is changing the way we think about pipelines, performance, and buyer psychology
Logic has been at the core of SalesTech and AI for a long time. This
Traditional B2B sales has long been a domain defined by the spoken word and static
The B2B sales landscape has evolved. Buyers now spend less time engaging with sales reps
Features are often what make or break first impressions in the world of enterprise technology.
Conversational AI; it is a rebirth of AI with robust capabilities and human-like answering abilities
BlueSoft Websites was acquired in the fall of 2025 by YB Marketing, a Rio Verde, Arizona–based Digital Marketing agency. YB Marketing has a long-standing history of supporting businesses through robust systems, marketing expertise, and proven processes. YB Marketing brings nearly 25
Industry veteran Brad McDowell elevated to vice president of global accounts and European markets, as longtime Leviton executive Bruno Filio retires Leviton announced a transition and reorganization in its global sales leadership structure, as Bruno Filio will be retiring from
Together, Scott Castle and Eric Weiss bring five decades of tech experience to CloudZero, the leading platform in the race for FinOps preeminence CloudZero, the global leader in proactive cloud cost efficiency, today announced the hiring of Scott Castle and
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