For decades, sales has been as much art as science. The best salespeople relied on intuition, persistence, and relationship-building, while technology offered little more than
The “95:5 rule” has been everywhere in B2B marketing conversations in recent years. Forrester even updated it to the “85:15 Variable.” But here’s the truth:
Go-to-market (GTM) leaders have a problem. They’re pouring money into an AI-based strategy – but so far, they have little to show for it. The
In an era where customer expectations are sky-high and patience is paper-thin, businesses are racing to modernize their contact centers. AI, automation, and omnichannel platforms
Logic has been at the core of SalesTech and AI for a long time. This
Traditional B2B sales has long been a domain defined by the spoken word and static
The B2B sales landscape has evolved. Buyers now spend less time engaging with sales reps
Features are often what make or break first impressions in the world of enterprise technology.
Conversational AI; it is a rebirth of AI with robust capabilities and human-like answering abilities
Cold calling used to be the most important part of sales, but now predictive AI
Gives retail teams an intelligent, conversational interface to their store data Equips retail teams to ask complex questions and receive instant, curated video evidence and recommended Next Best Actions Debuting as an innovation prototype at NRF 2026, inviting retailers to
Recurly’s 2026 State of Subscriptions shows how more intentional consumer behavior is strengthening recurring revenue Recurly, a leading subscription growth platform trusted by top subscription brands, released its 2026 State of Subscriptions report. Consumers are changing how they use subscriptions,
Nielsen announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader. Based in Singapore, Lin joins the business from TikTok/Bytedance, where he most recently served as General Manager of Global Business Solutions for Southeast Asia
Brought to you by
Copyright © 2026 SalesTechStar. All Rights Reserved. Website Design: SalesTechStar | Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.
