For decades, sales has been as much art as science. The best salespeople relied on intuition, persistence, and relationship-building, while technology offered little more than
The “95:5 rule” has been everywhere in B2B marketing conversations in recent years. Forrester even updated it to the “85:15 Variable.” But here’s the truth:
Go-to-market (GTM) leaders have a problem. They’re pouring money into an AI-based strategy – but so far, they have little to show for it. The
In an era where customer expectations are sky-high and patience is paper-thin, businesses are racing to modernize their contact centers. AI, automation, and omnichannel platforms
This simple truth is changing the way we think about pipelines, performance, and buyer psychology
Logic has been at the core of SalesTech and AI for a long time. This
Traditional B2B sales has long been a domain defined by the spoken word and static
The B2B sales landscape has evolved. Buyers now spend less time engaging with sales reps
Features are often what make or break first impressions in the world of enterprise technology.
Conversational AI; it is a rebirth of AI with robust capabilities and human-like answering abilities
Former CEO of Gainsight brings strategic expertise to Larridin’s mission to help enterprises govern and scale AI responsibly. Larridin, the AI measurement and scaling platform, announced the appointment of Nick Mehta to its Board of Directors. Mehta, who served as
Dealerware, a leading software platform servicing automotive OEMs and retailers, announced it has been acquired by a group of growth investors led by Wavecrest Growth Partners and Radian Capital, with participation from Automotive Ventures, automotive industry executives David Metter and
Vaimo, a global digital experience agency, announced the appointment of Farah Aslam as CEO, North America. The appointment reflects Vaimo’s continued investment in strengthening its leadership and expanding its presence across the region. Farah is a growth-focused leader with more
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