For decades, sales has been as much art as science. The best salespeople relied on intuition, persistence, and relationship-building, while technology offered little more than
The “95:5 rule” has been everywhere in B2B marketing conversations in recent years. Forrester even updated it to the “85:15 Variable.” But here’s the truth:
Go-to-market (GTM) leaders have a problem. They’re pouring money into an AI-based strategy – but so far, they have little to show for it. The
In an era where customer expectations are sky-high and patience is paper-thin, businesses are racing to modernize their contact centers. AI, automation, and omnichannel platforms
Logic has been at the core of SalesTech and AI for a long time. This
Traditional B2B sales has long been a domain defined by the spoken word and static
The B2B sales landscape has evolved. Buyers now spend less time engaging with sales reps
Features are often what make or break first impressions in the world of enterprise technology.
Conversational AI; it is a rebirth of AI with robust capabilities and human-like answering abilities
Cold calling used to be the most important part of sales, but now predictive AI
25-year supply chain SaaS leader to accelerate Cleo’s vertical strategy and ecosystem expansion Cleo, a global leader in supply chain orchestration solutions and provider of the Cleo Integration Cloud (CIC) software platform, today announced the appointment of Haitham Ghadiry as Senior Vice President, Industry &
Senior appointments strengthen operational discipline, data-driven execution, and long-term expansion strategy across Altus’ technology-enabled platform. Altus, the trusted leader in commercial receivables management and business-to-business collections, announced the addition of two senior leaders to its organization: Marco R. Constante, Executive
The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ROI. Swell Country, a California based digital marketing agency specializing in performance driven growth strategies, announced the launch of its new Unified Performance Marketing Framework.
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