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Forrester’s Canada 2023 Customer Experience Index: Brands’ CX Quality Reaches Its Lowest Point Since 2016
Price Optimization & Revenue Management
STS News Desk

Forrester: Aligning Around The Customer Will Turbocharge Companies’ Growth Engines

Firms with high levels of alignment across customer-facing functions report 2.4x higher revenue growth and 2x higher growth in profitability than those without alignment According to Forrester’s customer-obsessed growth engine research​, outdated short-term growth strategies that focus on extracting value from customers

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