The “95:5 rule” has been everywhere in B2B marketing conversations in recent years. Forrester even updated it to the “85:15 Variable.” But here’s the truth: debating ratios misses the real point. Whether you’re chasing the small slice of buyers who
EarlyHealth Group, a global pharmaceutical services and life sciences solutions company, has acquired a 50 % equity stake in CYB3R Limited, one of the Gulf’s fastest-growing cybersecurity firms headquartered in Dubai. This strategic diversification and cross-industry investment positions CYB3R with
Wordsmith AI Appoints Tim Dorris as CRO to lead global expansion Wordsmith AI has appointed Tim Dorris as Chief Revenue Officer, bringing deep enterprise software expertise to accelerate growth as legal AI hits its inflection point. Dorris joins from Stensul, where
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