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The “95:5 rule” has been everywhere in B2B marketing conversations in recent years. Forrester even updated it to the “85:15 Variable.” But here’s the truth:

Go-to-market (GTM) leaders have a problem. They’re pouring money into an AI-based strategy – but so far, they have little to show for it. The

In an era where customer expectations are sky-high and patience is paper-thin, businesses are racing to modernize their contact centers. AI, automation, and omnichannel platforms

This simple truth is changing the way we think about pipelines, performance, and buyer psychology

Logic has been at the core of SalesTech and AI for a long time. This

Traditional B2B sales has long been a domain defined by the spoken word and static

The B2B sales landscape has evolved. Buyers now spend less time engaging with sales reps

Features are often what make or break first impressions in the world of enterprise technology.

Conversational AI; it is a rebirth of AI with robust capabilities and human-like answering abilities

Pattern Group Inc. , a global leader in accelerating brands on ecommerce marketplaces through proprietary technology and AI, announced that it has acquired NextWave, a fast-growing TikTok commerce agency specializing in creator-led product discovery, TikTok Shop operations, live selling, and

The collaboration will co-innovate to deliver AI-powered solutions, combining Microsoft’s trusted cloud with Cognizant’s industry platforms to help organizations redefine work and scale innovation. Cognizant announced a multi-year strategic partnership with Microsoft to help global enterprises become AI-powered frontier firms:

RPM Freight Systems, LLC (“RPM”), an international non-asset-based logistics and supply chain solutions company, is excited to announce its acquisition of Dealers Choice Auto Transport (“Dealers Choice”). This strategic move is designed to bridge the gap between large-scale logistics and specialized dealership service,




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