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For decades, sales has been as much art as science. The best salespeople relied on intuition, persistence, and relationship-building, while technology offered little more than

The “95:5 rule” has been everywhere in B2B marketing conversations in recent years. Forrester even updated it to the “85:15 Variable.” But here’s the truth:

Go-to-market (GTM) leaders have a problem. They’re pouring money into an AI-based strategy – but so far, they have little to show for it. The

The sales landscape has changed dramatically within the last ten years. From face-to-face meetings and

“Most salespeople don’t become fully productive until 12 to 15 months after they start.” This

This simple truth is changing the way we think about pipelines, performance, and buyer psychology

Logic has been at the core of SalesTech and AI for a long time. This

Traditional B2B sales has long been a domain defined by the spoken word and static

The B2B sales landscape has evolved. Buyers now spend less time engaging with sales reps

Multi-agent AI assistant deployed for supply-chain-linked eCommerce support, integrating live order management with SOP intelligence. Calsoft, an engineering services company specializing in digital and AI-driven systems, has deployed a multi-agent AI assistant for a leading medical supply chain organization to

CannaSpyglass announced the appointment of Tyler Works as Chief Growth Officer, a new role that reflects the company’s vision for accessible, high-quality data. CannaSpyglass, the cannabis industry’s most trusted data and intelligence platform, announced the appointment of Tyler Works as Chief

Remember that huge deal your top rep closed in the first week of January? They were thrilled. However, they now have to wait until the end of March or even April to see that commission in their paycheck. The traditional




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