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The current economic climate has upended the traditional go-to-market playbook, leading 87% of tech buyers to adjust their purchasing process for mission-critical products that align to buyer expectations and yield ROI. TrustRadius published its seventh annual B2B Buying Disconnect research

Account-based selling is a winning strategy for complex B2B sales Upland Software Inc.has been named in Forrester’s report, The Account-Based Selling Technologies Landscape, Q2 2023 for its account planning software, Altify. “Simplifying complex selling, building trust, and growing revenue are
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