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Sales Development Representatives create the pipeline, account executives close the deals… The line is self-explanatory, isn’t it? To start with, account executives are the driving force behind B2B sales, serving as the primary point of contact for clients. Sales Development

Product led growth serves up a host of benefits to SaaS vendors, but there are a couple of ground rules that B2B leaders suggest brands follow in order to boost the potential returns from this strategy. Catch more from this
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