“It’s the economy, stupid” as James Carville famously focused on for Bill Clinton’s campaign in 1992. It’s the last few months of 2023, and it’s
With August barely in the rear-view, it’s easy to forget that the holiday shopping season is fast approaching. Retail brands are gearing up to captivate
Just like the Internet and smartphones transformed sales, artificial intelligence (AI) is poised to change everything. Whether or not you’ve historically been an early adopter,
The role of a salesperson is critical to the success of any business. In business-to-business (B2B) deals, they function as the bridge between the company’s
Gamification, the practice of introducing game-like features into non-gaming environments, has gained significant traction across
Introduction In the intricate world of sales and marketing, understanding buyer intent signals is akin
Gone are the days when sales calls were dry and mundane. Today, salespeople need innovative
Customer Lifetime Value (CLV) and Customer Lifetime Revenue (CLR) are two indicators that are particularly
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