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Sarah Jarvis, Director of Communications and Propositions at Eagle Eye, discusses retail marketing and sales tactics and strategies to improve customer engagement as found in the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World.

While 86% of executives agree with the importance of revenue operations for their business, only 41% are confident about how to go about optimizing it. RevOps is an important B2B function wherein the latest software platforms are employed to help




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