Report identifies advancements across six macro technology forces critical to business transformation over the next 18-24 months Generative AI is the tech story of the year, but overfocusing on any single technology risks failing to see the forest for the
Offline and online retail sales to stabilise at pre-pandemic levels for the first time in 2024 Forrester forecasts that total retail sales of Europe-5 countries (France, Germany, Italy, Spain, and the UK) will increase from €2.3 trillion in 2023 to
Marketing and sales has undergone a complete revolution in the last few years, thanks to digital mediums. While some of the strategies from the olden times are still around, the world of marketing and sales has taken a complete digital
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