Product Matching by Consumer Taste Outperforms Other Models While Ensuring Privacy and Higher Conversions PreciseTarget, the first data company to help retailers generate higher…
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Keynote event highlighted by flurry of product announcements enhancing connections among trusted publishers, favored brands and global consumers on the trusted web Index Exchange (IX),…
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Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates Criteo S.A., the advertising platform for the open Internet, announced the launch of its…
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Last week, Neustar, Inc. announced the appointment of Gregg Galletta as Vice President of Data Strategy. Gregg Galletta will lead the overall data strategy which fuels Neustar’s…
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In this guest post at SalesTech Star, Pippa Edelen reveals how AI and interactive technology can improve the efficiency of your sales team.
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Young Adults Most Accepting of Ads in Email & Most Likely to Click, but Relevancy & Targeting are Critical Ingredients in Engagement at Every Age New research into consumer…
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Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a number of concerns and questions regarding mobile…
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Trusted Media Brands, one of the nation's leading multi-channel media companies and home to iconic brands such as Taste of Home, Reader's Digest, and The Family Handyman, among others,…
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AppNexus, the world's leading independent advertising technology company, today announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second…
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When Consumers Spend More, It Translates to Spending More for Attention to Values and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report
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