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The two senior appointments come as esbconnect seeks to extend the value of its 17m-strong email database beyond the inbox London, UK, 29th February 2024 – Customer acquisition specialist esbconnect has appointed John Ball as Sales Manager and Jake Ness

**The primary author of this article is Vaishnavi Vaidya _________ Why do you need a compelling CTA? Crafting a compelling call to action (CTA) is akin to delivering the final, persuasive flourish in a captivating speech. Just as a well-crafted




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