Today, every business works hard to stay ahead of the curve. While emails have always remained an integral part of B2B marketing and B2B sales strategies, modern marketers and sales teams need to think beyond the basics of email marketing
By definition, customer engagement means a two-way interaction. As generative AI gains traction, brands have access to more sophisticated tools to facilitate that dialogue. But customer expectations are also shifting alongside new communication capabilities and brands need to be prepared
With an extensive background in administrative roles and a passion for fostering teamwork and growth, Aubrey Donnelly brings a wealth of experience and enthusiasm to her new position. Fullcast is thrilled to announce the appointment of Aubrey Donnelly as its chief of
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