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In business-to-business (B2B) technology sales, identifying buying groups is critical for success. Unlike consumer-facing companies, B2B tech firms typically sell to organizations rather than individuals. These enterprises often have complex decision-making structures, with multiple stakeholders involved in the purchasing process.

Rocketlane, the global leader in customer onboarding and PSA software, announced several significant company achievements that reflect outstanding first-quarter momentum. Continuing its streak of innovation, Rocketlane has integrated artificial intelligence through ‘Resource AI ‘, a feature designed to enhance resource




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