Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement social strategies that help further
Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful
Loyalty isn’t dead — but traditional loyalty programs are dying. And businesses are earning loyalty through relevance. For retail marketers, the loyalty program is a
The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and flashing lights.” The same mindset
Company’s AI agents have processed 39 million shopper messages, proving consumers increasingly trust AI to guide their purchase decisions alby, the AI shopping agent trusted by leading e-commerce brands, announced its AI agents have facilitated 20 million conversations and 39
Cerra’s experience from Hewlett Packard Enterprise, McAfee, Intel and Alcatel-Lucent brings a record of scaling brands, modernizing marketing and connecting technology to human impact Veeam® Software, the #1 global leader in Data Resilience, has appointed Allison Cerra as Chief Marketing
To power next-generation enterprise automation Firstsource Solutions Limited, a leading global provider of business process management services and an RP-Sanjiv Goenka Group company, has made a strategic investment in AppliedAI — an AI workflow automation platform built to transform how complex, regulated
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