Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to
Most Digital Marketing guidance today stresses the need to be “Omnichannel” or using a variety of different – and ideally, integrated – channels to reach
The metric that determines if you have actually acquired a customer depends on one thing- whether or not he/she is a return customer. This is
Buying online is a beguilingly easy experience these days. Optimization has been overlaid on optimization to yield huge efficiencies via super slippery funnels. Great news…
To define, “Lead Tracking” is the process of following up with prospects who have expressed
Exadata X8M Offers 2.5X Performance Increase and 10X Lower Latency Oracle has come up with
Various surveys point out that most companies, especially the Software-as-a-Service (SaaS) firms have brought Marketing-Sales alignment
Adobe launched news features to its popular Magento Business Intelligence (MBI) on September 12. MBI is
LinkedIn studies say that around 76 % of buyers are ready to have a conversation with
Enterprise Resource Planning (ERP) software, particularly the ones embedded with CRM modules goes a long
Graybar, a leading distributor of electrical, industrial, automation and connectivity products and provider of related supply chain management and logistics services, announced that Kevin A. Zak has been named Vice President – Industrial Automation Business, effective January 5, 2026. In
zeb, a global leader in AI-powered digital transformation and an AWS Premier Tier Partner, Databricks Select Partner, and ServiceNow Premier Tier Partner, announced it has signed a multi-year Generative AI Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). This
PostcardMania, a $119 million marketing technology firm with 395 employees is pleased to announce a new partnership with Housecall Pro, a top-rated field service software platform trusted by over 200,000 home service professionals, to launch native, fully integrated direct mail
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