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In recent years, Account-based selling (ABS) has become particularly popular in the world of B2B sales. In short, it refers to a strategic approach where sales teams focus on specific target accounts, tailoring their efforts to engage with key decision-makers

77% of US consumers think their lives are the same or better now than 3–4 months ago 49% of US consumers will download a brand’s app to receive loyalty promotions or exclusive deals 56% of US consumers found it extremely




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