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B2C sales techniques have consistently evolved, reshaping consumer expectations and buying behaviors. This evolution presents a unique opportunity for B2B sellers, who could draw invaluable insights from these trends to improve their sales strategy. By emulating the B2C approach to

Cart.com’s capabilities across software, professional services and logistics will support Authentic’s evolving needs as its platform continues to expand Cart.com, a leading provider of unified commerce and logistics solutions that enable merchants to sell and fulfill wherever their customers are,




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