With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current and future approach to Artificial
Email is often the key ingredient in cooking up a successful Marketing campaign, leading to happier customers who are willing to buy your products or
It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say events drive more ROI than
Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s
Account-based selling is not a new sales model. It has been a proven selling concept
It is good that we have forgone the archaic sales systems and are adapting to
The practice of gathering sales and product usage data across current customers and the prospects
Emails are one of the most effective ways for salespeople to get prospect attention today.
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