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In today’s market, sales calls are increasingly brief, emphasizing the importance of making every second count. According to Mindtickle’s 2024 State of Revenue Productivity Report, the average length of a sales call dipped to 30 minutes in 2023, decreasing nine

A research paper from SBI, “Revive Commercial Productivity by Easing Buying Friction,” states that to overcome buyer friction, sellers must show that their company can comprehend customer situations and adjust as necessary. This implies that now vendors need to be




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