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Historically, marketing and sales departments have functioned independently, resulting in conflicting objectives and gross inefficiencies. This gap frequently leads to disjointed customer experiences, lost prospects, and varied communication protocols. Nevertheless, the rising demand for unified customer experiences has underscored the

AI-powered, no-code solutions are enabling Latin American businesses to achieve new levels of automation and efficiency Creatio, a global vendor of an AI-native platform to automate CRM and workflows with no-code, partners with Perceptiva, a service provider that empowers businesses




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