While Millennials and legal-drinking-aged Gen Z make up the majority of online alcohol purchases in markets like China (80%) and Brazil (64%), the U.S. tells
In today’s digital-first world, even a simple purchase like a new winter sweater can lead consumers on a journey across multiple touchpoints—comparing materials, styles, and
Cast your mind back to the last big deal your organization closed. Who was the star of the show? If yours is like most businesses,
In a digital-first business landscape, Software as a Service (SaaS) companies are experiencing remarkable success through strategic social media marketing, with industry leaders reporting up
Sales and marketing functions of a business are meant to be better integrated but the
Contemporary B2B companies are surpassing the conventional limits of sales enablement. There is a growing
Sales automation has received a lot of recent media attention, particularly in relation to its
Historically, marketing and sales departments have functioned independently, resulting in conflicting objectives and gross inefficiencies.
Price erosion remains a pressing concern for many businesses operating in competitive environments. When rivals
When conducting a first contact with a potential buyer, salespeople employ a specific set of
Rai will lead an invitation-only group of senior executives focused on AI, cloud ERP, and building resilient, intelligent supply chains. Dileep Kumar Rai, Manager, Oracle Cloud Technology at Hachette Book Group (HBG), has been selected by Forbes Technology Council to lead
For more than 10 years, the only thing that enterprise sales teams have done when performance hasn’t been consistent is make more content. More sales academies, more LMS modules, more product sheets, more battlecards, more playbooks, and more talk tracks.
Rohrer Corporation, a leading consumer packaging designer and manufacturer, has appointed Danny Teixeira as its next President and CEO. Teixeira joined Rohrer in May of 2023 as VP/GM of the Thermoforming Solutions Group, where he played an integral role in
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