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The dog days of summer bring plenty of drudgery, and not just because it’s hot. You’ve probably noticed that every campaign or outreach effort brings a flood of out-of-office (OOO) responses during the summer. In the realm of professional communication,

To thrive in the dynamic and highly competitive business landscape, it is essential to understand customer behaviour. And that’s where a technique called behaviour analytics steps in. It is a concept and process that unlocks insights into customer behaviour across




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