The term Go-to-Market (GTM) encompasses approaches that connect product creation with generating revenue. It entails coordinating sales, marketing, and distribution activities to effectively introduce and expand products or services. In 2025, the GTM environment is transforming quickly, shaped by shifts
Seasoned HR leader Bec Donnelly joins Ignition as company scales for global growth Ignition, the leading revenue operations platform for services-based businesses, has appointed Bec Donnelly as the company’s Senior Vice President, People & Culture (P&C), as it continues to
New Module Empowers SaaS, AI, MSPs, UCaaS, IT Services, & IoT Providers to Automate Renewals, Scale Recurring Revenue & Optimize Usage-Based Billing BluLogix, a leader in intelligent subscription billing, revenue automation, and usage-based pricing billing, announced the launch of the
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