Sara Richter, CMO at SAP Emarsys, takes us through some current day retail and shopping trends that are redefining the modern buyer-seller marketplace. Key topics covered: Retail shopping trends and the need for personalization The future of Phygital shopping cycles
Intent data is crucial in modern marketing and sales, signaling a prospective customer’s readiness to make a purchase. It includes behavioral signals indicating buying interest, such as online browsing patterns, content involvement, and interactions on social media. Intent data can
New platform redefines enterprise application management, offering unprecedented efficiency and cost savings Opkey launched its ERP Lifecycle Optimization Platform, ushering in a new era of AI-powered transformation for business-critical enterprise applications. The first-of-its-kind platform combines agentic AI, advanced process mining,
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