The Latest in Rubikloud’s Lineup of AI-Enabled Solutions Increases the Effectiveness of Promotions, Optimizes Category Spend, Improves Forecast Accuracy and Saves Valuable Time…
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Uses Precision Targeting and AI to Promote Products That Create a Personalized Experience for Consumers and Lead to Higher Conversion for Brands Whisk, the world’s smartest food…
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Channel blurring, or consumers moving purchases of a product to alternative channels, has had a noticeable effect on where consumers shop.
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New consumer driven report segments shoppers based on store loyalty NielsenIQ, the world’s leading retail measurement and consumer analytics firm, released the first Most Valuable…
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Pet Food Ranks Fifth in CPG Retail, and Pet Product Sales See Highest Growth Since 2017 Consumer sentiment is on the rise after the unprecedented circumstances of 2020 took a toll on…
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Improved execution of category tactics, which includes pricing, promotions and merchandising, is the topmost skill for succeeding in retail category management, with nine in 10…
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IRI’s Q1 2021 Consumer Connect Survey Notes Consumer Sentiment on the Rebound After Dismal 2020 While consumer sentiment remains in recovery mode from the global health…
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Both companies invest in joint program office to develop innovative solutions IRI®, a global leader in innovative solutions and services for consumer,…
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Former President of Catalina To Lead Company's Rapid Growth As The Trusted Partner For Attribute-Driven E-commerce Search and Discovery in the CPG Industry Label Insight announced…
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Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI®, a global leader in innovative…
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