June 1st webinar will show how process engineering that improves manufacturing quality and output can also be applied to strategy, marketing, and industrial sales to deliver predictable top-line growth results for industrial manufacturing companies.
Consilium will present “Engineer Your Revenue Growth”, a live webinar for senior executives of industrial manufacturing firms on Wednesday, June 1st at 1:00 pm ET. Ed Marsh will show how process engineering that’s had a massive impact on manufacturing quality and output can also be applied to strategy, marketing, and industrial sales of middle-market companies to deliver predictable top-line growth results.
American manufacturers have worked relentlessly for 30 years to improve quality and efficiency. The same tools for process engineering and management that drove great improvements in manufacturing have since been applied to other aspects of operations. Process, rigor, precision and measurement are common in most business functions today.
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Yet marketing and sales have somehow escaped that rigor, and still function in a generally casual manner.
It’s time to change that. And ORE™ (Overall Revenue Effectiveness) is the answer. It’s the marketing and sales analog to OEE that has helped countless manufacturers refine their manufacturing.
The free webinar will introduce the core elements of ORE and why an integrated approach to measurement and execution is critical.
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“I work with companies that build amazing machines and work tirelessly to innovate and improve their process,” says Ed Marsh, a strategy, manufacturing marketing, and industrial sales consultant that works with senior managers of middle-market manufacturers to help grow top-line revenue. “And they bring similar rigor to finance, engineering and other functions, except for marketing and sales. ORE helps to put revenue growth in a familiar context of industrial process engineering.”
When it’s time to determine root cause, brainstorm solutions, create fixtures and improve manufacturing, companies have a proven process. In contrast, when it comes to growing sales they try another trade show and ask sales to do more prospecting. There’s a dissonance in the way functions are viewed and managed that costs companies real profit dollars. There is an opportunity to apply proven approaches to growing the top line through sales process engineering.
The webinar will cover topics including:
- expanding and illustrating the OEE & ORE analogy so you see exactly how it fits your business
- the core elements of ORE – Strategy, Marketing & Sales and how they’re inherently interrelated
- implementing ORE in a typical industrial business
- how ORE helps you meet buyer and stakeholder expectations
- tips for applying ORE in each of the core areas
- the double-edged sword of testing and experimentation
- the appeal, and the risk, of a linear approach
