Discuss.io Launches Respondent Management Hub to Take Friction (and Spreadsheets) Out of Online Qualitative Research
Discuss.io, the leading enterprise-level smart video platform for conversations that count, today announced the launch of Respondent Management, an industry-first DIY hub feature for tracking the status of respondents through the process of recruiting, screening, scheduling, incentivizing and interviewing as part of the consumer insight process.
Discuss.io’s Respondent Management all-in-one tool simplifies project coordination by providing a single place to manage projects, screen respondents, execute and capture conversations, and share insights more securely. The new product streamlines the qualitative research process for brands where project owners and third party recruiters want to conduct interviews with their own respondents.
Today’s executives and insights teams understand they need to have more conversations with consumers, especially in today’s fast-paced climate. Respondent Management enables brands, agencies and recruiters to have more options in how they connect with consumers, at a lower cost, and with higher velocity through a centralized, integrated consumer conversation platform.
The new feature is the result of years of feedback from some of the world’s largest brands and high performing product and services teams, to remove the friction points from customer sessions that have existed within traditional market research workflows for the last 60 years.