Adoption of Video Messaging and Screen Recording in Business Skyrockets by 400% as Remote Work Becomes the New Normal
In the wake of the COVID-19 pandemic, businesses everywhere are adopting new technologies to stay connected with customers, employees, and their own teammates while working remotely. Central to this shift has been the rise in popularity of online video as the next best thing to being there in person. New 2020 data from Vidyard and Demand Metric shows that not only is the use of video conferencing tools like Zoom and Microsoft Teams skyrocketing, but so too is the use of asynchronous video recordings to connect with customers, share updates, and even replace live meetings with timely, on-demand videos.
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Vidyard has added 2.8 million users of its video creation, sharing, and engagement tools, with an increase of more than 400% in new monthly sign-ups.
Since mid-March, when remote work began for many in North America, Vidyard has added 2.8 million users of its video creation, sharing, and engagement tools. Videos created and shared by Vidyard users have been viewed more than 40 million times during the same three month period. These numbers represent an increase of more than 400% when compared to the same data from the previous 90-day period.
“Video is truly transforming the way organizations and business professionals are sharing information in the new world of remote business. Video is simply more efficient, more expressive, and therefore more effective than standard text,” says Michael Litt, co-founder, and CEO of Vidyard. “We’re seeing explosive growth in the number of people creating and sharing videos, and we’re also seeing more use-cases for video than ever before. Everyone from sales reps and business leaders to educators and project managers is now creating videos every day to connect with others in a digital-first world. It’s incredibly inspiring to see and we thank our team for stepping up to support the growing demands for video.”
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