ISBI 360 Virtual Sales Network, the on-demand sales talent provider for the sports and entertainment industry, has named Brett Zalaski Managing Director and Partner of ISBI 360, effective immediately.
In a related move, ISBI 360 LLC, the micro-learning training entity that furthers the careers of sports and entertainment executives, has acquired the ISBI Virtual Sales Network and brought it under its corporate structure, bringing training, sales and recruitment expertise under one roof.
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“We’re thrilled to have someone of Brett’s talent and depth of experience in the role of Managing Director of this fast-growing part of our business,” said Doug Quinn, CEO of ISBI 360 LLC. “Many teams simply don’t have the ability to hire full-time reps right now but have seats they need to sell. Our “Rent-a-Rep” model is helping them bridge that gap and move tickets in a very cost-effective way, and under Brett’s direction, the ISBI Virtual Sales Network has grown to include multiple pro sports teams.”
Current ISBI VSN clients include Sporting Kansas City of MLS, OKC Energy FC and Oakland Roots of the USL, and the newly rebranded Kansas City Monarchs of Minor League Baseball.
Zalaski is a 15-year veteran of the sports industry, both as an independent sales trainer and in senior leadership positions within several MLS clubs including the Columbus Crew and Houston Dynamo. He was the first Executive Director of the MLS National Sales Center in Blaine, MN, and pioneered the concept of dedicated sales training to a select group of people to be deployed into MLS clubs.
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When COVID-19 hit in March, ISBI 360 re-deployed their training assets to help displaced ticket sales reps remain engaged. These reps participate in ISBI VSN Training and are placed with individual teams to sell their ticket inventory virtually. Once these Reps complete their initial 90-day engagements, the teams can choose to hire them to full-time positions.
“We’re well aware of the importance of diversity in hiring,” added Quinn, “and our virtual model is able to attract the diverse profile of candidates that represent our country and that teams are most interested in hiring.”
Jordan Kelsey, Vice President of Ticket Sales and Service for Sporting Kansas City, was one of the first to hire the group to sell tickets for their MLS team. “We recognized the opportunity to add experienced and well-trained associates during an important time for our club as we sell tickets for a highly-anticipated 2021 season. We’re already seeing the benefits from this partnership and we’re looking forward to working with ISBI 360 to continue to enhance our sales staff.”
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