Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer
Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment to innovate its tech offering and further differentiate its product.
With a track record of more than 20 years of ad technology product development experience, Picard will be responsible for driving the product strategy, roadmap execution, go-to-market approach while bolstering Yieldmo’s innovation efforts.
“The combined industry expertise and product excellence that Eric and Teddy bring to the table are unique and something we are very fortunate to be able to incorporate into our leadership capabilities,” said Yavonditte. “Eric understands the importance of creative ad experiences, something that’s a foundational component of the Yieldmo DNA. He understands the power of data and creative, and immediately recognized the robustness of the Yieldmo technology and potential.”
Read More : SalesTechStar Interview with Scott Lasica, Chief Sales Officer at Stream
Previously, Picard served as Vice President of Advertising Product Management at Pandora Media and led product strategy for the DSP business at MediaMath, which acquired his startup Rare Crowds in 2014.
He also spent six years at Microsoft in various product and technology strategy roles and helped set the company’s long-term vision for advertising technology, emerging media product planning, planning for incubation & research teams, and designed next-generation advertising products. Picard previously was Chief Product Officer at TRAFFIQ, acquired by Blackstone, and founded Bluestreak, an early rich media advertising company, which was acquired by Aegis.
Read More : Three Ways to Measure Whether Sales and Marketing Teams are in Sync
