WhiteSource Unveils Global Channel Strategy And Vision, Led by Rick Riccio, New Head of Channels
WhiteSource, the leader in open source security and license compliance management software, announced today that it is launching a new global Channel-focused strategy to drive business performance and bring new profits via new and existing channel partners.
Read More : True Influence Named Company Of The Year in Business Intelligence Group’s BIG Award For Business
The new strategy will be led by Rick Riccio, WhiteSource’s new Head of Channels, who previously led successful North American Channel programs at multiple cybersecurity software organizations. Riccio will be responsible for creating the new vision, enablement, program design, and experience programs.
Revenue for WhiteSource’s solutions via its current Channel Partners climbed each quarter in 2020. Along with the new Sales organization, WhiteSource has set aggressive goals to reach a point where the large majority of revenue will be generated from Channel sales.
Read More : SalesTechStar Interview with Pekka Koskinen, Founder and CEO at Leadfeeder
“WhiteSource’s Software Composition Analysis solution continues to be the leading choice for Enterprise customers worldwide,” said Riccio. “By joining forces with our Channel partners, we will enable them to capitalize on WhiteSource’s strong competitive advantages.”
In order to support the new channel structure and goals, WhiteSource will be recruiting new channel partners that will focus on selling WhiteSource’s Software Composition Analysis solution, helping expand the North American enterprise market. In addition, WhiteSource has updated its partner program and the partner compensation plan with a large investment in high margins and a strong deal registration process. The new strategy will also focus on empowering WhiteSource partners with comprehensive support from the onboarding stage until the selling stage.
Read More : If You Want to Close More Sales Over Email, Track These Overlooked Metrics
