CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the appointment of David Scott to the Board of Directors. Scott was most recently the Head of Global Business Marketing at Twitter, and previously the Founder and CEO at Marketfish, a marketing SaaS platform focused on automating email marketing campaigns.
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He also served as the head of marketing at multiple enterprises, including AT&T, Honeywell and Peoplesoft, as well as several successfully acquired startups. A world-class marketing executive and author, Scott will be working closely with the leadership team at CM Group to further accelerate enterprise market growth and multichannel expansion across CM Group brands, including Campaign Monitor, Sailthru, Emma, Delivra, Liveclicker, Vuture and Selligent Marketing Cloud.
Insight Partners, CM Group’s majority investor, was an early investor in Twitter and identified David Scott for the CM Group board appointment. Deven Parekh, Managing Director at Insight Partners, will step down from the board.
“Dave is one of the most successful and knowledgeable marketing leaders in the tech industry today. His experience will provide invaluable insight for CM Group as we execute our strategy to amplify the efficiency and power of our products with modern backend marketing capabilities and specialized industry-specific front-end offerings,” said Wellford Dillard, CEO at CM Group. “I’m thrilled to welcome him to the Board of Directors.”
CM Group is a family of global next-generation marketing technology brands selling to multiple industry verticals, including retail, media, financial services, travel, entertainment, franchise businesses, higher education and professional services. CM Group is in the midst of a high-growth phase, evolving from offering best-in-class email products to micro services-based multichannel marketing solutions. The company’s recent acquisition of email market leader, Selligent Marketing Cloud, brings CM Group’s total customer base to 70,000 with annual revenue exceeding $250 million.
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