Thornton brings two decades of experience in the gift card industry to TOTUS.
TOTUS Gift Card Management, a rapidly growing company chartered to provide gift card issuance and comprehensive program management solutions for brands, has named Hollis Thornton as Vice President of Client Success. Thornton brings 20 years of experience in the gift card industry as a transformational leader helping dozens of major brands in beauty, entertainment, fashion & apparel, dining, and more improve their gift card programs and the marketing of their brands. Prior to the gift card industry, she worked in the marketing/promotions industry. Thornton recently was awarded by her peers the Incentive Marketing Association’s inaugural “Incentive Industry Influencer” award for her level of influence on the professional development and advancement of the incentive industry. She is currently the Incentive Gift Card Coalition President and sits on the board of the Incentive Marketing Association.
“Hollis is one of the most talented and well-respected executives in the gift card industry and we are thrilled she is joining the TOTUS team”
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With experience leading teams through rapid growth, Thornton has previously held senior roles with Blackhawk Network, assisting partners with strategically growing their gift card programs, and with MetaBank (now Pathward) as a Partner Account Director.
“Hollis is one of the most talented and well-respected executives in the gift card industry and we are thrilled she is joining the TOTUS team,” said Dave Jones, CEO of TOTUS Gift Card Management. “The success of TOTUS is driven by the success of our brand partners because we act as an extension of the brand managing their gift card program so they can focus on their core business. Hollis practically ‘wrote the book’ on how to grow a gift card program; leveraging her passion and expertise across our growing collection of brands is going to be a powerful asset for TOTUS and our clients.”
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“I look forward to continuing to help brands get their share of the $500B gift card market alongside the TOTUS team of industry veterans and experts,” said Thornton. “The TOTUS philosophy of ‘be the brand’ couples well with my career focus of providing outstanding client service. My goal is to continuously exceed client expectations.”
Thornton will lead TOTUS’ Client Success team, the single point of contact for brand clients and the team dedicated to growing the gift card programs for client brands through placement in loyalty, employee incentive, retail, and reward programs.
