Korst Joins Prophix as Chief Marketing Officer to Help Strengthen and Expand Its Position as a Global Leader in Corporate Performance Management Software
Prophix Software, a global leader in mid-market Corporate Performance Management (CPM) software, today announced the appointment of Marcel Korst as Chief Marketing Officer. In this new role, he will help further accelerate the company’s global growth as increasing numbers of organizations tap the power of Prophix’s CPM solution to empower them to make more strategic decisions regarding their business performance. Korst will report to Prophix president and CEO, Alok Ajmera.
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“Our equity infusion from Hg earlier this year provided the foundation for Prophix to scale more aggressively than ever before,” said Ajmera. “To support that growth, we needed a deeply experienced marketing leader like Marcel to help continue building global awareness of Prophix as a leading FP&A provider. I’m confident Marcel’s insights and skills working to strengthen category leadership for other B2B SaaS leaders will be instrumental to guiding our ongoing success.”
Korst brings to Prophix deep marketing expertise and proven results managing and delivering successful global campaigns. His leadership has helped B2B SaaS organizations achieve double- and triple-digit ARR bookings and revenue growth in both the US and across EMEA.
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“The technology portfolio within the office of the CFO is rapidly changing and Prophix is already a trusted partner to thousands of organizations across the globe,” said Korst. “Prophix is laser focused on helping FP&A leaders support their businesses. I look forward to helping Alok and his senior team drive business momentum at this important time in Prophix’s history.”
Prior to joining Prophix, Korst was Head of Marketing for Billtrust, the category leader for accounts receivables that went public in January 2021. He also served as Head of Marketing for Mattersight Corporation, later acquired by NICE. Prior to that, Korst spent more than a decade at Microsoft in marketing leadership roles in EMEA, MEA and as part of the global team.
