Brightcove Inc. (NASDAQ: BCOV), the global leader in video for business, today announced that Jennifer Smith has joined the company as Chief Marketing Officer (CMO). In her new role, Smith joins the senior leadership team to lead Brightcove’s marketing functions, including demand generation, product marketing, and marketing communications.
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“With the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,” said Jeff Ray, Brightcove’s Chief Executive Officer. “As we enter 2021 we continue to see increased demand that we believe will only continue to rise. Jennifer’s vast knowledge, experience, and leadership within the high-tech industry will help expand Brightcove’s presence across global markets.”
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Smith is an international marketing executive who brings more than 20 years of experience in global technology companies to Brightcove. She is recognized for her leadership skills in go-to-market strategy and has a proven track record of making improvements across product, sales and marketing for public and private companies. Most recently, she served as CMO at Alfresco Software (recently acquired by Hyland), where she led the transformation of the company’s positioning from technology vendor to platform solution provider, managing all aspects of marketing.
Smith holds a BA Upper Class Degree in Business Management from Brunel University Business School in London. Currently, she serves as President of The CMO Club’s Boston Chapter, and is an Executive Board Member on Evanta’s CMO Summit.
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