GoFundMe, the world’s leading fundraising platform, announced today that Musa Tariq has joined its team as chief marketing officer. In this role, Tariq will be responsible for driving the company’s marketing, brand, and communications functions. He will join the company’s executive team and report to CEO Tim Cadogan.
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Tariq is a distinguished marketing executive with experience leading consumer global brands. Before joining GoFundMe, Tariq was global head of marketing for Airbnb Experiences where he drove brand awareness and adoption of that rapidly growing part of Airbnb’s business.
Prior to Airbnb, he was the chief brand officer at Ford Motor Company and has also held marketing leadership roles at Apple, Nike and Burberry. Tariq has a B.S. in Geography and Economics from London School of Economics and Political Science.
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“Musa brings a wealth of knowledge through his experience working at some of the world’s most trusted and beloved brands,” said CEO Tim Cadogan. “With his deep understanding of global consumer markets and expertise in building communities online, Musa will be instrumental in helping us bring the positive power of GoFundMe to more people worldwide and find new and dynamic ways of telling the powerful stories of our community.”
Last month, GoFundMe welcomed new President Juan Benitez to further develop and scale the company’s payments, engineering, product, and partnerships functions. Prior to GoFundMe, Benitez was the General Manager of Braintree and a key leader responsible for growing the company from a small start-up to a global payments platform. Together, Tariq and Benitez will enhance the current fundraising experience and find new ways to inspire hope and change lives through giving.
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