SalesTech Star

Cognism Hires Former ZoomInfo Sales Leader as it Aggressively Recruits for US Market Success

Mark Bedard joins as Vice President of Global Sales to build sales and establish significant new US office in Boston MA.

Cognism, the globally compliant go-to-market intelligence company, has today announced that Boston, Massachusetts based Mark Bedard has joined the company as Vice President of Global Sales. Mark, who is an ex- ZoomInfo Sales Leader, joins Cognism’s international team with a remit to grow the company’s presence in the US enterprise market.

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Mark comes to Cognism with a strong pedigree in sales intelligence and B2B data space with almost six years at US-based competitor ZoomInfo. During his time with ZoomInfo, he grew the business 400% in just 12 months. Mark’s extensive knowledge of the US marketplace is of huge value to Cognism’s international growth strategy.

Mark assumes the newly created position to help drive sales within the enterprise market across the US. He will work alongside Global Head of Sales Jonathon Ilett who will focus on the market across EMEA.

One of Mark’s first tasks is to establish the new Cognism office in Boston, Massachusetts and build a team of around 100 sales development representatives and account executives. This office will be in addition to their New York City office. The company is currently on an aggressive recruitment drive and hopes to be able to fully open its new office in a south Boston location in July.

Mark Bedard said: “It is an exciting time to join Cognism. It has experienced extraordinary growth in the past twelve months and there is a huge opportunity to maximise potential in the US. Cognism is firmly establishing itself as the European data provider of choice with a true understanding of the complexities of compliance regulations. This is hugely attractive to the US enterprise market as they look to drive revenue globally. The need has never been greater for accurate, up-to-date, globally compliant data all harnessed within a solution that can help put that information to immediate use.

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“Establishing the Boston office for Cognism is a great opportunity and I am looking forward to building a thriving sales team in a fun environment. There is an enviable talent pool around the city, graduating from some of the country’s leading universities and we can’t wait to talk to them.”

James Isilay, CEO of Cognism, said: “Mark’s appointment makes a significant statement for Cognism as we continue our international growth.  He joins us with unrivalled experience of the US data intelligence market, as we continue to make traction across the US enterprise market. His knowledge and enthusiasm will be invaluable as we grow our sales team from the New York City and Boston offices.

“Globally we have entered a new era where stricter data compliance laws govern what organisations can and can’t do. Cognism offers its customers a true understanding of the global landscape and aids them in building revenue through globally compliant intelligent prospecting data.”

Mark takes up his role with immediate effect.

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