Balihoo – the industry leader in multi-location marketing – announced that Brian Heppner has joined the company as their VP of Sales.
Heppner has extensive sales experience, and strong relationships with franchise clients, making a perfect fit for Balihoo’s tools and services. While these tools help with local digital media on a large scale, what really appealed to the longtime executive was something different — Balihoo’s long-standing policy of transparency when it comes to how they charge their clients.
Read More:Â SalesTechstar Interview with Tav Tepfer, CRO at Invent Analytics
“What got me in the door here,” Heppner said, “Was Balihoo’s transparency guarantee. Many marketing and franchising companies have undisclosed fees, leaving clients unaware of where their money is being spent. Our clients are small business owners with limited marketing budgets, so ensuring that every dollar goes towards their business is crucial.”
Heppner’s hiring comes during a time of rapid growth and maturation for the venerable company, which was acquired by Insticator, Inc. earlier this year. In August, it was announced Insticator has reached the Inc 5000 list for six consecutive years — an achievement that recognizes that it is among the fastest-growing companies in North America. Working collectively, Balihoo’s multi-location marketing will pair effectively with Insticator’s content-engagement suite to elevate both companies’ solutions for clients.
Read More: Why Apple’s Headset Could Change The Retail Game
“I think Balihoo has an opportunity to be a real disruptor in this space,” Heppner added.
Heppner joins Balihoo from Transitiv, where he worked for the past four years as their VP of Sales. Heppner gained knowledge in business intelligence while working at the company, where he learned how to improve data collection as privacy laws change and third-party cookies become outdated. As part of Balihoo’s work-from-anywhere policy, Heppner is based in Manhattan, near Insticator’s HQ.
“Brian’s successful history and excellent reputation in franchising make him a valuable addition to Balihoo,” said Balihoo’s SVP, General Manager Kevin Lange. “Brian will play an integral role leading Balihoo’s growth in the franchise space,” Lange added.
